Hani Alabadi

Digital Marketer

Consultant

Entrepreneur

Hani Alabadi

Digital Marketer

Consultant

Entrepreneur

About Me

Diligent digital marketer with over ten years of experience in spearheading and supervising robust and successful digital marketing strategies & campaigns. Will bring forth in-depth knowledge and expertise coupled with keen attention to detail, analytical skills, and organization management ability

Resume
Experience
03-2020 - Present
Digital Marketing Specialist
True Food Living - Petaluma - CA

· Introduced a holistic paid acquisition strategy, leading to an ROI of 44% for every dollar spent.
· Overhauled the website and Implemented rigorous A/B testing and optimization to improve lead generation by 70%.

2018 - 2020
Digital Marketing Specialist (Remote)
Sinbad voyage - New Cairo - Egypt

Key Responsibilities:

  • Drive overall strategy, KPIs, and business development opportunities.
  • Grow new leads, including marketing-qualified leads. Converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Set a channel strategy and setup of all paid campaigns. With an analytical mindset to assess ROI/ROAS/CRO/CTR/CPA and PPC quality score. And adjust plans and monitor budgets efficiently.
  • Manage technical aspects of key sales & marketing systems (sales & marketing automation, CRM “HubSpot”) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in sales, customer support, campaign, and lead management.
  • Evaluate new technologies and add-on applications to improve and optimize sales & marketing team performance.
2017 - 2020
Digital marketing consultant
Insiders tourism - Dubai, United Arab Emirates

Key Achievements:

  • Partnered to promote Jordan & UAE as a combined package.
  • Assisted & managed to improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  • Managed both on-page SEO and off-page SEO for the company.
  • Stayed up-to-date with the latest trends and changes with SEO and major search engines.
  • Assisted members of the sales team on calls with prospects when appropriate to provide deeper dives into the combined tour packages.
2008 - 2018
Digital Marketing Specialist (Remote)
Travel Jordan Agency - Amman, Jordan

Key Achievements:

  • Established an online travel agency by utilizing my extensive knowledge of eCommerce, website development, digital marketing. Paved the way for creating a lucrative business from ground zero to a 6-figure gross income.
  • Built a strategic roadmap for the company that grew to form alliances with key market partners in regions such as Dubai.
  • Created a strategy to optimize key conversion points and paths across channels and marketing types including Google Ads, Google Analytics, Facebook Business Manager, SEO, email, blog, events, landing pages, website calls-to-action (CTAs), lead-generating forms, and A/B test when possible. Continually measure the performance of these conversion assets.
  • Prepared for events, exhibitions, and trade shows (e.g. Arabian Travel Market, the world’s largest annual travel event).
2002 - 2008
Various Companies
Ddigital marketing specialist - Amman, Jordan

Jobs Summary:

 

Jeeran: Content marketing specialist,

 

  • Led and created campaigns for UNICEF and Herbal Essences using an in-house blog platform creating a dynamic story and authentic brand experience.
  • Provided content with on-page/off-page optimization. Managed in-house banner system across the platform to serve as traffic pipe and backlink which resulted in 2% CTR and 3 google page rank.

Genie Soft: Junior product marketing.

  • Alongside the product team, educate both internal and external stakeholders about our backup solution software features and their benefits.
  • Assisted members of our sales team on calls with prospects when appropriate to provide deeper dives into the software.
  • Measured and optimized the buyer journey as it relates to product features, adoption, and usage.

Batelco: Web project coordinator & support.

  • Managed multiple clients and projects simultaneously.
  • Gathered requirement and writing specifications for proposed web solutions and web solution enhancement.
  • Developed project life cycle documents (e.g. scope of work, requirement document, functional specification, status report, meeting summaries, client approval forms).
  • Created and preserved formal procedures for increasing productivity which drove consistent service delivery and increased customer satisfaction.

SpiderXL: SEO & website administrator

  • Helped to improve the website ranking utilizing SEO/SEM, site promotion, and traffic analysis. Designed and executed marketing campaigns to track/analyze the results and measure the effectiveness of the campaign.
  • Created and designed web banners. Drupal CMS theme, modules, and HTML/CSS code customization.
  • Analyzed website usability, e.g. navigational scenarios. Replicated the hosting environment locally for testing purposes.
  • Website administration and content management.
Education
2020
Advertising Certified Professional
Microsoft
2020
Certified Google Analytics Individual Qualification
Google Digital Academy
2020
Google Ads Search Certified
Google Digital Academy
2020
Google Ads Display Certified
Google Digital academy
2020
Google Tag Manager Fundamentals Certified
Google Digital academy
2020
Google Analytics for Power Users
Google Digital academy
2020
Introduction to Data Studio
Google Digital academy
2020
Fundamentals of Digital Marketing
Google Digital Garage, ID: 463 MZ9 P6W
2021
Mailchimp Foundation
Mailchimp
2020
Twitter Flight School Video Badge
Twitter
2020
Digital Marketing Strategy
Skye Learning
2020
Content Marketing Certified
HubSpot Academy
2020
Inbound Marketing Certified
HubSpot Academy
2020
Email Marketing Certified
HubSpot Academy
2020
SEO Fundamentals Certified
SEMRUSH Academy
2020
Marketing You
The American Society of Travel Advisor
2008
E-Marketing Course
eMarketing Association eMA Institute
2008
Micro MBA/Soft Skills Courses
Change Zone
2008
Search Engine Optimization (SEO) Course
Lynda Institute
2002
120 Hour Information Technology
Al Quds College
1999 - 2002
Information Technology
Ss. Cyril and Methodius University

*Completed the first 2 years – due to the Kosovo war.

Languages
  • English
  • Macedonian
  • Arabic
  • Spanish
Get in Touch
Contact Form