- Take on ad-hoc digital marketing projects
- Support the B2B business development project
- Oversee Social media design/copywriting/channels, Hootsuite, blogs, email (Mailchimp), Squarespace website, Hubspot lead management, and Asana project management
· Introduced a holistic paid acquisition strategy, leading to an ROI of 44% for every dollar spent.
· Overhauled the website and Implemented rigorous A/B testing and optimization to improve lead generation by 70%.
*Completed the first 2 years – due to the Kosovo war.